AI for fashion, from the first sketch to the store shelf.
Fitumi helps fashion businesses see a garment before it is sampled, and keep the right styles and sizes in the right stores once it sells. Two suites, built by people who come from the industry.
Rendered from a pencil sketch. Tap a swatch to change it.
Fashion Suite
Every tool a design team needs to go from idea to a market-ready image without a sampling round or a photoshoot. Upload what you have, a sketch, a swatch or a sentence, and refine it until it is right.
Create
Start from whatever you have.
- Sketch to garmentA hand sketch becomes a photoreal garment on a model.
- Text to garmentDescribe the outfit; see it worn.
- Fabric to garmentUpload a fabric and see it made into a design.
- Generate fabricNew prints and seamless patterns from a prompt or a photo.
Refine
Fix the detail, keep the garment.
- Colour changerRecolour a garment, or one part of it, in seconds.
- Fabric changerSwap the fabric and keep the drape and fit.
- Model pose fixerAdjust the pose without reshooting.
- Canvas editorErase, mask and edit by hand where it matters.
Set the scene
Studio, street or runway.
- Remove backgroundA clean cut-out for catalogues and marketplaces.
- Create backgroundA new setting from a prompt.
- Change backgroundPut the same look in a different place.
- Virtual try-onSee a garment on a different model.
Make it move
Content for product pages and social.
- Image to videoA still garment photo turned into a short fashion clip.
- Runway videoThe look walking a runway.
- Studio shotA polished studio image from a rough photo.
- Garment viewThe garment shown from more than one angle.
Not only garments
Graphics for what goes on the garment: T-shirt prints, embroidery, embossing, stickers and overlays, ready for production.
- T-shirt graphics
- Embroidery patterns
- Embossing
- Stickers
- Image and text overlays
- Seamless prints
Retail Suite
For fashion retailers with many stores and a warehouse. Your ERP or POS already holds the answers; the Retail Suite shows each person what to act on today, and the money behind it.
One stock move, end to end
The system suggests, people decide, and the next stock update proves it happened. No spreadsheets, no chasing on WhatsApp.
- SuggestedSlow stock at one store, a size running out at another. The system proposes the move and shows why.
- ApprovedThe merchandiser approves or holds it, with a do-by date.
- PackedThe sending store or warehouse packs it from its own to-do list.
- DoneConfirmed when the next stock data shows the pieces arrived. Late moves flag themselves.
Stock Mover
Store-to-store and warehouse transfers, with the reason for every suggestion. Approve, hold or edit before anything moves.
Selling fast, slow and dead
Every style-colour sorted into what's flying, what won't sell through before season end, and what isn't moving at all, with the money tied up in each.
Running short
Hot sellers the chain will run out of before new stock lands, and the gap in days, so buying decisions start from facts.
Store requests
Store managers ask for stock in a few taps, with a reason. The system finds where to fill it from, including split options.
Keep here
A store can hold stock back for a local festival or event, and the system stops suggesting it leave.
Leadership Brief
One page for the owner and COO: store health, money in danger, money protected and stuck stock put back to work.
Everyone sees their own job
Same data, shown simply to each person. Every order has its comments and history in one place.
- Leadership
- The Brief, cash health and the full picture.
- Merchandiser
- Suggestions to approve, store requests to fill, products, stores and categories.
- Store manager
- What to pack today, what's coming in, what's running out in my store.
- Warehouse
- Pack lists by destination, and anything not yet seen at the other end.
Built to sit beside your systems, not replace them
Retailers already run an ERP, a POS and reports. We add the layer that turns that data into decisions.
Read-only from your ERP
Data flows one way, from your ERP or POS to Fitumi. We never write back. Approvals and requests live only in Fitumi.
Your data stays yours
Every client runs in its own workspace. No client can see another's data, ever.
Your team decides
The system recommends and explains. People approve, hold or change it. Your IT team stays in charge.
Who it's for
Designers and brands
Show a collection before it's sampled, and test colours and fabrics in minutes.
Manufacturers
Show buyers options from a sketch or a fabric, without making a single piece.
Fashion retail chains
Keep the right sizes in the right stores and free up money stuck in slow stock.
E-commerce and content teams
Catalogue-ready images, new backgrounds and short videos at a fraction of a shoot's cost.
Gagan Singh
Founder, Fitumi
A textile engineer and fashion innovator with two decades in garment manufacturing and design. Gagan founded Fitumi to make AI genuinely useful for fashion: helping people design, visualise and launch faster while cutting waste.
Ambiente Technologies
Technology partner
Ambiente builds and runs the Fitumi platform: the AI tools, the Retail Suite and the infrastructure behind them.
See Fitumi with your own garments and stores
We'll walk you through both suites in thirty minutes, using examples from your category.